Basically what I have discovered is that, although there are many different printing services for board and card games in america and china for the purposes of printing, there are not many financially feasible options for an indie developer. What I have discovered is Print on demand (POD) manufacture exists, and is very reasonable for the purposes of small scale production of preposterous.
The information below is my current plan for creation for Preposterous. The plan is to use an american print on demand (POD) service provided by a company The game crafter, who offer print on demand manufacture and even distribution services for as little as 30% of the profit. Which when compared to the standard split (30% owner, 40% retail, 30% manufacture), is actually a very reasonable amount, leaving the creator with a grand total of 70% of the profits.
So: To break it down:
Costs taken from conversions of website listed prices on 28/06/2013
Production costs per item:
- £0.79 for a rule booklet
- £3.28 for a printed game box
- £8.18 for 128 printed poker sized playing cards
Meaning a total production cost per item of £12.26
Shipping for an individual item from the office appears to be £11.58 to bring a single copy to England. Not a feasible option, since it would bump the price far to high.
So if we were to create 100 copies of the game for £1226, then have the products shipped to England using a different company (or the same company if they are willing to compete):
We would be shipping a 30kg box, which measures 88 x 35 x 25 cm
(100 boxes .3.3 x 15.2 x 10.16, then allocating for bubble wrap).
The most competitive price I got was by Parcel hero, who quoted me at £111 however I imagine the game crafter would get a similar price on 100 copies.
This means an initial cost for a print run of 100 to be £1338 (I will round up to £1400, for a margin of error)
This means each copy of the game costs £14 to create!
If I sell each copy for around £20 I will make a profit of £6 on each copy, netting a profit of £600 IF I sell all 100 games.
The overall costs would be:
-£1400 Production costs
-£1000 Artist costs
-£1000 Marketing costs (conventions, reviews, advertisements etc.this is a very low budget...)
Meaning I will be spending £3,400 and getting back £2000 (provided I happen to sell 100)
Either way I do this I will be making an initial loss, however if I happen to be successful and sell 500 copies I will have broken even and even made £3000 profit! (a long shot perhaps, but not impossible)
with my current employment I should be able to generate this much start up capital by the time I am ready to begin. I will also attempt to fund the games initial printing using Kickstarter, a crowd sourcing system which will validate the production of the game. Finally the game shall also be on sale in america for $25, netting me a profit of £4.50 per copy sold, hopefully (if the game succeeds) I will be able to fund the game using this money also.
So: To break it down:
Costs taken from conversions of website listed prices on 28/06/2013
Production costs per item:
- £0.79 for a rule booklet
- £3.28 for a printed game box
- £8.18 for 128 printed poker sized playing cards
Meaning a total production cost per item of £12.26
Shipping for an individual item from the office appears to be £11.58 to bring a single copy to England. Not a feasible option, since it would bump the price far to high.
So if we were to create 100 copies of the game for £1226, then have the products shipped to England using a different company (or the same company if they are willing to compete):
We would be shipping a 30kg box, which measures 88 x 35 x 25 cm
(100 boxes .3.3 x 15.2 x 10.16, then allocating for bubble wrap).
The most competitive price I got was by Parcel hero, who quoted me at £111 however I imagine the game crafter would get a similar price on 100 copies.
This means an initial cost for a print run of 100 to be £1338 (I will round up to £1400, for a margin of error)
This means each copy of the game costs £14 to create!
If I sell each copy for around £20 I will make a profit of £6 on each copy, netting a profit of £600 IF I sell all 100 games.
The overall costs would be:
-£1400 Production costs
-£1000 Artist costs
-£1000 Marketing costs (conventions, reviews, advertisements etc.this is a very low budget...)
Meaning I will be spending £3,400 and getting back £2000 (provided I happen to sell 100)
Either way I do this I will be making an initial loss, however if I happen to be successful and sell 500 copies I will have broken even and even made £3000 profit! (a long shot perhaps, but not impossible)
with my current employment I should be able to generate this much start up capital by the time I am ready to begin. I will also attempt to fund the games initial printing using Kickstarter, a crowd sourcing system which will validate the production of the game. Finally the game shall also be on sale in america for $25, netting me a profit of £4.50 per copy sold, hopefully (if the game succeeds) I will be able to fund the game using this money also.


